What is the Google Panda Update?
The Google Panda Update is an update to its algorithms released by Google, the world’s largest search engine. scrape google search results The Google Panda Update is designed to demote sites that scrape or imitate content from other sites around the internet, a reminder of just how forceful Google can be when it comes to dealing with duplicate content. While this has boosted the ranking of some of the sites like YouTube or Vimeo, it has had a negative effect on many sites.
What Sites have Been Affected by the Google Panda Update?
The sites that appear to have been hit hardest are those that are known as “content farms”. Content farms are defined by Wikipedia as a site that hires large number of freelance and professional writers to create content that is designed to provide maximum retrieval of the produced text by search engines, thanks to the fact that it is written to satisfy the regulations of the Google algorithms.
There are many websites that use content that is simply spam, but that contain high amounts of keywords and keyword phrases. The Google Panda Update is designed to demote those sites and drop their rankings through the floor. Now, instead of focusing exclusively on the keywords used on these sites, the Google Panda Update is causing the search engine to look through the content to find text that is actually relevant and accurate.
The main sites that have been hit by this update have been:
Sites such as Demand Media, Suite 101, Answers.com, and many other sites that use a large amount of text with keywords that is simply content to improve rankings of individual websites.
A number of technology sites that provide similar reviews on the same product have also taken a serious hit, with one of the major tech review sites in the UK not even making it onto the first two pages of a Google search results list.
Many sites that offer discount coupons or special shopping offers have also been hit hard, thanks to the fact that many of the pages on the websites appear to contain duplicate and spam content.
Many websites that display sales in various locations have also taken a hit.
What sites does the Google Panda Update target?
The Google Panda Update has been know to target sites that have:
A high amount of duplicate content, or content that is considered to be duplicate.
A low amount of original content, or content that is unique to the website.
Many advertisements that appear to be inappropriate or irrelevant to the topic of the website.
Many pages that have little original content.
Page title tag and content that don’t match the search queries for which the page has high performance.
Over-optimizing web pages, or using text that has too many keywords, regardless of whether they appear
to be natural or not.
Pages that have low visit times
Pages that have high bounce rates
Poor rate of returning visitors
Few links leading to the page
Boilerplate or identical content on every page
Few links leading to the page from social media sites
If your site has any of the above characteristics, then you may want to take action to correct the website to ensure that your site isn’t discarded or demoted by the Google Panda Update.